Overview

Amazon Vine supplies free product units to vetted reviewers, helping sellers generate early feedback for new listings. Monitoring the flow of Vine reviews is crucial because it lets sellers gauge program performance, spot potential issues, and confirm that the investment is delivering value. This guide explains how to locate Vine review data in Seller Central, view published reviews on product pages, and report any policy breaches.

Key Points

• No guarantee of a review — Enrolling a SKU in Vine does not ensure that every shipped unit will result in a published review; some reviewers may choose not to post.
• Standard Amazon guidelines apply — All Vine submissions are screened against Amazon’s community‑content rules, so reviews that violate policy are held or removed.
• Units are non‑returnable — Once Amazon ships a product to a Vine Voice, the seller cannot reclaim the item, making the cost of each enrollment a sunk expense.
• Vine reviews are labeled — On the detail page, reviews originating from the program carry a “Vine Customer Review of Free Product” badge, making them easy to differentiate from organic feedback.
• Violations can be reported — Sellers may flag a Vine review that breaches Amazon’s policies through the official reporting workflow; only genuine policy infractions, not negative sentiment, are eligible.

How Vine Review Tracking Works

1. Open the Vine dashboard — From the main navigation drop‑down, select Programs → Vine; the dashboard loads a table of every active enrollment.
2. Search by SKU or ASIN — Enter a product’s internal SKU or its Amazon ASIN in the search bar; the system filters the list to show only the matching entry.
3. Read the “Reviews Submitted” column — A dedicated column displays the count of reviews that Vine Voices have submitted for each product, e.g., “3 reviews submitted” for ASIN B07XYZ1234.
4. Drill into a product — Click the product title in the table; you are taken directly to that item’s detail page where published reviews appear.