Overview

Amazon allows sellers to submit promotional deals for major shopping events such as Prime Day, Black Friday, Cyber Monday, and other seasonal sales periods. Understanding how to navigate the Deals dashboard and submit deals for event consideration can help sellers maximize visibility and sales during Amazon's highest-traffic periods.

Key Points / What Sellers Need to Know

• Event-specific deal submissions - Sellers can submit deals specifically targeted at major Amazon shopping events through the Deals dashboard in Seller Central, rather than only running deals during non-event weeks.
• Multiple event submissions - Amazon allows sellers to submit deals for more than one event at a time, as well as for standard non-event weeks, giving sellers flexibility in their promotional planning.
• Dashboard visibility - The Deals dashboard displays which events are currently open for deal submissions, so sellers can see available opportunities and plan accordingly.
• Event selection during submission - When creating a deal, sellers select their desired event from a dropdown menu as part of the standard deal submission workflow.
• Event availability varies - Not all events are open for submissions at all times. Amazon opens submission windows on a rolling basis, and sellers should check the dashboard regularly for new opportunities.

How the Event Deal Submission Process Works

The process for submitting a deal for an Amazon shopping event begins on the Deals dashboard within Seller Central. When sellers navigate to this section, they can view a list of upcoming events that are currently accepting deal submissions. Major events typically include Prime Day, Black Friday, Cyber Monday, and various seasonal promotions throughout the year. During the deal creation process, sellers select their target event from an available list, which ensures the deal is scheduled to run during that specific shopping period. Sellers are not limited to a single event and can submit deals across multiple event windows simultaneously.

Types of Events and Deals

Amazon runs several high-profile shopping events throughout the year that attract significantly higher customer traffic than standard sales periods. These events include Prime Day, which typically occurs in mid-year, as well as Black Friday and Cyber Monday during the holiday season. Additional events may include Prime Big Deal Days, Spring Sales, and other promotional periods that Amazon launches periodically. The types of deals sellers can submit generally include Lightning Deals, which run for a limited window during the event, and Best Deals, which may run for a longer duration. Each deal type has its own eligibility requirements, pricing thresholds, and fees that sellers should review before submission.