Overview

Amazon Global Selling gives merchants the ability to list and sell products in marketplaces around the world, but getting those products into customers' hands requires a solid fulfillment strategy. Whether you choose to handle shipping yourself or leverage Amazon's logistics network, understanding the available options is essential for delivering a seamless cross-border customer experience.

Key Points / What Sellers Need to Know

• Multiple fulfillment paths exist — Sellers can fulfill international orders through Fulfillment by Amazon (FBA), Remote Fulfillment with FBA, the FBA Export program, or merchant-fulfilled shipping, each with different cost and complexity tradeoffs.
• FBA simplifies cross-border logistics — By sending inventory to Amazon fulfillment centers in your target marketplace, Amazon handles storage, picking, packing, shipping, and customer service in the local language.
• Remote Fulfillment uses existing inventory — Programs like Remote Fulfillment with FBA let you use inventory already stored in one country's fulfillment centers to fill orders in neighboring marketplaces without shipping additional stock.
• Self-fulfillment requires customs expertise — Merchant-fulfilled international orders mean you are responsible for customs declarations, duties, import taxes, and compliance with the destination country's regulations.
• Shipping speed affects performance metrics — International buyers expect reasonable delivery times, and late shipments can hurt your account health and Buy Box eligibility in foreign marketplaces.

Fulfillment Options Explained

Amazon offers several pathways for getting products to international customers. The most hands-off approach is standard FBA, where you ship inventory directly to Amazon's warehouses in your target country and Amazon handles everything from that point forward, including Prime eligibility. For sellers who want to test new markets without committing inventory overseas, Remote Fulfillment with FBA allows orders from marketplaces in Canada, Mexico, and Brazil to be fulfilled from U.S.-based FBA inventory (with similar programs in Europe). The FBA Export program automatically makes your domestic FBA listings available to international buyers, with Amazon handling the cross-border shipping logistics. Each option carries different fee structures, transit times, and levels of seller involvement.