Overview

Amazon now lets sellers attach their discount codes to the influencer and associate ecosystems directly from the standard promotions interface. The option, which launched for the U.S. marketplace, gives sellers a pathway to tap the audience of Amazon‑approved creators without paying extra fees. Understanding the mechanics, limits, and reporting tools is crucial for anyone looking to stretch a promotion beyond Amazon’s own advertising channels.

Key Points

• Opt‑in during promotion setup — Sellers must tick the “share with influencers and associates” box while building a new promotion; it cannot be added later.
• Decision locked after launch — Once a promotion is saved or cancelled, the choice to share or not share cannot be altered, so careful review is required before confirming.
• No exposure guarantee — Influencers and associates decide independently whether to feature a code; opting in does not obligate them to promote the product.
• Zero additional cost — Amazon does not charge a separate fee for using the influencer‑share feature, making it a low‑risk addition to any discount campaign.
• U.S. marketplace only — The capability is currently limited to sellers operating on Amazon.com.
• Simple configuration only — Minimum purchase quantity must be set to one unit, product targeting is restricted to individual ASINs, and tiered discount structures are unavailable.
• Reportable referrals — Orders generated through an influencer or associate link appear with a “Y” flag in a dedicated column of the promo‑code sales report, but only for sellers who opted in.
• Two‑week minimum run — Amazon advises keeping the promotion live for at least 14 days to give creators enough time to discover and feature the offer.

How the Influencer/Associate Sharing Feature Works

1. Create a standard promotion — In Seller Central, navigate to the promotions page and start a new discount. Set the discount amount, start/end dates, and required purchase quantity (must be 1).