Overview

Amazon Seller Central provides a dedicated page where merchants can share key business details, shipping policies, and other important information directly with customers. Known as the "Your Information & Policies" page, this feature lets sellers build out professional help pages that communicate who they are, how they operate, and what buyers can expect. For sellers looking to establish credibility and reduce customer inquiries, properly configuring this page is an essential step.

Key Points / What Sellers Need to Know

• Access may be restricted — Not all seller accounts have automatic access to the Information & Policies page. If you don't see it in your Settings menu, you'll need to contact your account administrator to request access rights.
• Multiple customizable sections — Sellers can create pages covering their business profile, shipping policies, return and refund details, frequently asked questions, and custom help pages with product-specific information.
• Logo upload requirements are strict — Business logos must be in .jpg, .jpeg, or .gif format, exactly 120 pixels wide by 30 pixels tall, non-animated, and no larger than 20,000 bytes (approximately 20 KB).
• No contact information on logos — Amazon prohibits placing URLs or email addresses on your logo image, as this is considered an attempt to redirect sales off the platform.
• Policies must align with Amazon's rules — Any custom policies you publish can extend Amazon's existing policies but cannot contradict them. Sellers cannot use this page to override or circumvent Amazon's standard terms.

Available Sections and What to Include

The Information & Policies page is organized into several distinct sections that sellers can customize. The "About Seller" section lets you describe your business background, mission, and brand story, giving customers a reason to trust your storefront. The shipping section allows you to outline your shipping policies and rate structures so buyers know what to expect before purchasing. You can also create a dedicated returns and refunds section that complements Amazon's standard return policy with any additional details specific to your store. A frequently asked questions section gives you space to address common inquiries about your products or business practices that aren't already covered by Amazon's own help documentation.