Overview

Amazon operates marketplaces in six European countries, giving sellers the potential to reach customers across up to 28 countries through a single unified account. Setting up a European selling account is one of the most effective ways for Amazon sellers to expand their reach internationally, and understanding the registration process, account structure, and compliance requirements is essential before getting started.

Key Points / What Sellers Need to Know

• Unified EU Account - When you register for an Amazon EU selling account, you automatically gain access to sell on all six European marketplaces: Amazon.de (Germany), Amazon.co.uk (United Kingdom), Amazon.fr (France), Amazon.it (Italy), Amazon.es (Spain), and Amazon.nl (Netherlands).
• Source Marketplace Selection - During registration, you must designate a source marketplace from among the EU marketplaces. This choice affects your subscription fee structure and serves as the primary hub for your European operations.
• Selling Plan Options - You can choose between an Individual or Professional selling plan based on your expected monthly sales volume. Professional plan subscribers pay a monthly subscription fee determined by their selected source marketplace.
• Per-Item Country Fees - When you sell on any of the EU marketplaces, country-specific per-item fees are charged to your unified account, so sellers should factor in the fee structures for each marketplace they plan to target.
• Bank Account Requirement - You must provide a bank account in one of the countries supported by Amazon's payment system in order to receive disbursements from your European sales.

How the Unified Account Works

The EU unified account structure significantly simplifies managing an international selling operation. Rather than maintaining separate accounts for each country, sellers manage all their European inventory as a single pool that can be made available across whichever marketplaces they choose to list on. Orders from all six marketplaces are handled within one account interface, which means managing sales across Europe feels similar to operating in a single domestic market. This consolidated approach reduces the administrative burden that would otherwise come with running multiple independent seller accounts in different countries.