How to Set Up Your Amazon Global Selling Account and Expand Internationally
Amazon Global Selling lets merchants expand to international marketplaces using regional unified accounts. This reference covers how account regions work, when a new account is needed, and how to link accounts across regions.
Overview
Amazon Global Selling enables merchants to list and sell products across Amazon's international marketplaces from a single starting point. For sellers looking to expand beyond their home marketplace, understanding how account setup works across regions is essential to avoiding duplicate registrations, unnecessary fees, and compliance headaches.
Key Points / What Sellers Need to Know
- Regional unified accounts exist — Amazon groups its marketplaces into regions (North America, Europe, and others), and within each region you can sell across multiple country marketplaces using a single seller account.
- Cross-region selling requires a new account — If you currently sell in North America and want to expand to Europe or Asia, you will need to create a separate seller account for that new region.
- Account linking is available — Sellers with accounts in multiple regions can link them together through the Amazon Global Selling interface, making it easier to manage inventory, orders, and performance across regions.
- North America unified account — A single North America account covers the United States (amazon.com), Canada (amazon.ca), Mexico (amazon.com.mx), and Brazil (amazon.com.br).
- Europe unified account — A single Europe account covers the United Kingdom (amazon.co.uk), Germany (amazon.de), France (amazon.fr), Italy (amazon.it), Spain (amazon.es), Netherlands (amazon.nl), Poland (amazon.pl), Sweden (amazon.se), and Belgium (amazon.com.be).
How Regional Accounts Work
Amazon organizes its global marketplaces into distinct regions, and each region operates under a unified account structure. This means that if you already sell on amazon.com in the United States, you can add Canada and Mexico to your existing account without registering again. The same principle applies in Europe — a seller on amazon.co.uk can expand to amazon.de or amazon.fr using the same account credentials and Seller Central dashboard. This regional grouping simplifies tax documentation, payment processing, and inventory management for sellers operating within a single geographic area.
Setting Up a New Regional Account
Analysis & Recommendations
Why This Matters
International expansion is a major growth lever for Amazon sellers. Understanding the regional account structure prevents costly setup mistakes and helps sellers unlock new marketplaces faster using their existing accounts.
Key Takeaways
- You can sell across multiple marketplaces within the same region (North America or Europe) using a single seller account
- Expanding to a new region requires creating a separate seller account with full registration and documentation
- Existing accounts in different regions can be linked together through the Global Selling dashboard in Seller Central
- Each regional marketplace has its own fees, tax requirements, and compliance rules that sellers must research before expanding
Recommended Actions
- →Check whether your target marketplace falls within your current account's region before creating a new account — you may already have access
- →Prepare region-specific documentation (VAT registration, local bank details, identity verification) before starting the registration process for a new region
- →Link all your regional accounts through the Global Selling section in Seller Central to streamline multi-marketplace management
Comments
Join the discussion
Log in or create an account to share your thoughts on this update.
No comments yet. Be the first to share your thoughts!