Overview

Amazon sellers must craft precise promotion terms and conditions in Seller Central to define eligibility, restrictions, and customer obligations. Accurate terms protect against unintended discounts, customer disputes, and extra fulfillment costs. Getting the details right is essential for any seller who runs deals, especially during high‑traffic events.

Key Points

• Custom terms required — Amazon supplies a default template, but sellers must edit it to reflect the exact rules of each promotion, such as limiting a “10 % off” coupon to items under $50.
• Customer‑language compliance — All terms must be written in the language displayed to shoppers on the marketplace, ensuring clarity and meeting regional regulations.
• Multiple deals need coordination — When two promotions target the same SKU, the settings must be aligned; otherwise a “Buy One Get One” coupon could unintentionally stack with a “Free Shipping” offer, eroding margins.
• Misconfiguration costs real money — An incorrectly set minimum‑purchase threshold can trigger refunds for orders that should not qualify, leading to unexpected expense for the seller.
• Promo‑code combinability matters — Sellers should decide whether codes can be used together; allowing stacking of a 15 % off code with a $5 coupon can create a discount larger than intended.

How to Set Up Promotion Terms and Conditions

1. Select a promotion type — Choose the deal you want to run (e.g., percentage discount, money‑off, or buy‑X‑get‑Y). For a 20 % off coupon on kitchen gadgets, pick “Percentage Off” and enter “20 %”.
2. Define product inclusions — List the exact ASINs or categories that qualify. Example: Include all ASINs that belong to the “Small Kitchen Appliances” category and have a list price ≤ $75.
3. Specify product exclusions — Identify items that must be omitted, such as “Premium stainless‑steel cookware” or any SKU flagged as “Limited Edition”.
4. Set the purchase threshold — State the minimum order value that triggers the promotion, and clarify what does not count. Example: “Minimum cart total $30, excluding tax, shipping, and gift‑wrap fees.”