Overview

Amazon Custom allows approved sellers to offer personalized and configurable products directly on the Amazon marketplace. Product option configurations are a core feature of this program, enabling sellers to present customers with a series of choices — such as colors, sizes, materials, text, or images — that define the final customized product. Understanding how to properly configure these options is essential for sellers looking to tap into the growing demand for personalized goods.

Key Points / What Sellers Need to Know

• Program approval required — Sellers must apply and be approved through Amazon's Custom program application before they can access any customization tools. Active listings are also a prerequisite.
• Customization must be enabled per product — Each listing needs to have customization explicitly turned on through the product details tab by answering "Yes" to the question about whether the product has customization.
• Configuration is managed on the Customization tab — Once enabled, sellers define all custom product details, options, and dropdown menus through a dedicated customization tab on the listing page.
• Multiple access paths available — Sellers can reach the customization settings either through the listing's product details tab or by selecting "Add/Edit Customization" from the product's drop-down menu in inventory management.
• Customer-facing selections — The configurations you set up appear as interactive options that customers use to build their personalized product before adding it to their cart.

How Product Option Configurations Work

Product option configurations in Amazon Custom allow sellers to create structured choices that guide customers through the personalization process. When a buyer visits a listing with customization enabled, they see dropdown menus, text fields, or image upload areas depending on what the seller has configured. Each option can be set up with predefined selections — for example, a seller offering custom engraved jewelry might present dropdowns for font style, metal type, and chain length, along with a text input field for the engraving message. These configurations ensure that customers provide all necessary details before placing an order, reducing miscommunication and order errors.