Overview

Amazon provides sellers with automated pricing tools specifically designed for Business-to-Business (B2B) transactions. These pricing rules allow sellers to automatically adjust their Amazon Business prices and quantity discounts based on either their standard consumer price or the current Competitive Featured Offer price. Understanding and leveraging these rules can help sellers stay competitive in the Amazon Business marketplace without manually updating prices every time market conditions shift.

Key Points / What Sellers Need to Know

• Two rule types available — Sellers can choose between a standard Business Price and Quantity Discount rule (tied to your consumer price) or a Competitive Featured Offer rule (tied to the current Featured Offer price for your ASIN).
• Automatic price synchronization — Once a rule is active, your B2B prices update automatically whenever the reference price changes, eliminating the need for manual adjustments.
• Up to five quantity tiers — Each rule supports up to five quantity discount levels, letting you offer progressively deeper discounts for larger orders.
• Minimum price guardrails — You must set a minimum price, and the system calculates maximum discount thresholds for each quantity tier to prevent pricing below your floor.
• Rules save independently of SKU assignment — A pricing rule is saved as soon as you confirm it, even before you assign any SKUs. Prices only change once SKUs are actively linked to the rule.
• Multi-marketplace support — The Competitive Featured Offer rule can be configured across multiple Amazon marketplaces from a single setup.

Business Price and Quantity Discount Rules

The first type of rule ties your Amazon Business price directly to your standard consumer price using a percentage-based formula. For example, if you create a rule that sets your business price at 5% below your consumer price, every time you update the standard price for SKUs in that rule, the business price adjusts automatically. You can also set the business price equal to the consumer price by entering a 0% discount. When configuring quantity tiers, each subsequent tier must specify both a higher quantity threshold and a higher percentage discount than the previous one. The system uses these percentages in combination with your minimum price to calculate the floor for each tier — for instance, a $20 minimum price with a 10% discount on orders of 5 or more units would set a quantity-tier floor of $18.