Overview

Amazon's Build International Listings (BIL) tool allows sellers to expand their product offerings across multiple global marketplaces from a single source marketplace. When you establish a connection, the tool evaluates your existing offers and automatically creates listings for eligible products in your chosen target marketplaces. Understanding how to properly configure these connections is essential for any seller looking to scale internationally.

Key Points / What Sellers Need to Know

• Automatic offer creation — Once a connection is established, BIL evaluates your source marketplace catalog and generates offers for eligible products in each target marketplace you select.
• Multiple source marketplaces supported — Sellers with linked accounts across regions can set up connections from a second source marketplace, enabling regional management of international listings.
• Price and offer rules are customizable — During setup, you configure offer creation rules and default pricing rules that govern how your listings appear in target marketplaces.
• Processing takes up to four hours — After initiating a connection, expect up to four hours for the system to create offers and generate a status report.
• FBA requires separate inventory action — Listings created through BIL do not automatically have fulfillment inventory; you must ship stock to fulfillment centers in each target marketplace.

Setting Up a New Connection

To create a new connection, navigate to the Build International Listings tool within Seller Central and click the option to get started. You will be prompted to select your source marketplace (where your existing listings reside) and one or more target marketplaces (where you want new offers created). From there, you will configure offer creation rules that determine which products are eligible for expansion, set default pricing rules to handle currency conversion and pricing strategy, and review your settings to ensure you understand your obligations in each target marketplace. When everything is configured, click the save and connect button to initiate the connection process.