Overview

Amazon sellers enrolled in the Amazon Business program can create automated pricing rules that dynamically adjust their business prices whenever they update their standard consumer pricing. These rules help sellers maintain consistent discounts for B2B buyers without manually recalculating prices across their catalog. Understanding how to configure these rules effectively can save time and help sellers capture more business-to-business orders.

Key Points / What Sellers Need to Know

• Automated price linking — A business pricing rule ties your B2B price to your standard consumer price by a set percentage, so any update to your consumer price automatically recalculates the corresponding business price.
• Quantity discount tiers — Sellers can configure up to five quantity-based discount tiers within a single rule, offering progressively larger discounts as buyers order more units.
• Fee reduction opportunity — Business prices and quantity discounts that reflect a 3% or greater discount off the standard price may qualify for reduced fulfillment fees on business orders, including the FBA multi-unit fulfillment fee discount and the bulk order fee discount.
• SKU-level assignment — Rules are applied at the SKU level, meaning sellers can assign different pricing rules to different products based on their margin and competitive strategy.
• No price changes until assigned — Creating and saving a rule does not alter any prices. Prices only change once specific SKUs are assigned to the rule.

How Business Pricing Rules Work

A business pricing rule defines a fixed relationship between your standard consumer price and your business price. For instance, if you create a rule that sets your business price at 5% below your standard price, every time you update the standard price for SKUs governed by that rule, the business price recalculates automatically. This eliminates the need to manually update two separate price points each time you make an adjustment. The rule also governs quantity discount tiers, so bulk pricing stays proportional to your base pricing without any additional intervention. Sellers who manage large catalogs with frequent price changes will find this particularly valuable for maintaining pricing consistency across their B2B and B2C channels.