Overview

Amazon provides sellers with the ability to restrict promotional offers using claim codes, ensuring that only customers who possess a specific code can redeem a discount. Understanding how claim codes work is essential for sellers who want to run targeted promotions without making discounts universally available to every shopper on the platform.

Key Points / What Sellers Need to Know

• Claim codes control access to promotions - Rather than offering an open discount to all Amazon shoppers, sellers can require customers to enter a specific code at checkout to redeem the offer.
• Two code types are available - Sellers can choose between single-use codes, which can only be redeemed once, and group codes, which can be shared more broadly and used by multiple customers.
• No claim code means open access - If a seller opts not to require a claim code, any customer browsing Amazon can take advantage of the promotion without restriction.
• Codes are not displayed on product pages by default - When a single-use or group claim code is configured, Amazon will not show the code on the product detail page, keeping the promotion exclusive to those who already have the code.
• Claim codes are case-insensitive - Amazon's system automatically converts codes to uppercase and substitutes the numerals 0 and 1 with the letters O and I, so customers can enter codes in any format and still have them accepted.

How Claim Codes Work

When setting up a promotion in Seller Central, sellers reach a step where they configure claim code options. At this stage, they decide whether to require a code at all, and if so, whether to use a single-use code or a group code. For group codes, sellers can either generate a random claim code through Amazon's built-in tool or enter a custom code of their choosing. The system is designed to be forgiving with customer input — since codes are stored in uppercase and certain number-to-letter conversions happen automatically, a customer entering "top10tix" would have it recognized the same as "TOPIOTIX" at checkout.

Redemption Rules and Monetary Discounts

Sellers should pay close attention to how monetary discount promotions are consumed across multiple orders. When a promotion provides a fixed dollar amount off — for example, a $20 discount — the customer does not have to use the entire amount in a single transaction. If they apply a $20-off promotion to a $10 order, the order total drops to zero and the remaining $10 in promotional value carries over to a future purchase. Conversely, applying that same $20-off code to a $100 order would bring the total down to $80, fully consuming the promotion. Sellers can also enable a one-redemption-per-customer limit, which restricts each buyer to using the promotion code only once from their account.