Overview

Amazon Handmade sellers have a dedicated Maker Profile page that serves as their storefront identity on the platform. This profile lets artisans showcase their brand story, creative process, and featured products directly to customers browsing the Handmade marketplace. Getting your Maker Profile right is essential for building trust and converting browsers into buyers.

Key Points / What Sellers Need to Know

• Separate profiles per country — If you sell in multiple Amazon marketplaces, you must create a distinct Maker Profile for each country. Profile images, store names, and storefront images carry over automatically, but you are responsible for translating any text content.
• Store name guidelines are strict — Your store name must clearly identify you as the maker, cannot be misleading, must not contain email-style suffixes like .com or .net, and can only include information you have the legal right to use.
• Your alphanumeric URL is permanent — Once your profile URL is generated, it cannot be edited or customized, so make sure your store name is set correctly from the start.
• Cover images make the first impression — The store cover image sits at the top of your profile and is the first thing customers see. Amazon recommends a resolution of 1200 x 350 pixels for best results.
• You can tag products in your cover image — Up to five products can be tagged directly on your cover photo, creating clickable links to those listings when customers hover over them.

Setting Up Your Profile Information

Your Maker Profile includes several key fields that help customers understand who you are and what you create. The profile image should be a photo of yourself or something that represents your brand, with a minimum size of 200 pixels on the shortest side. You will also fill in your area of expertise, describe where your products are made, explain your creative process and materials, and share your general location. Amazon respects seller privacy by only displaying your state or country rather than your full address. Each of these fields contributes to building an authentic, trustworthy presence that resonates with handmade shoppers looking for a personal connection with the artisans they buy from.