Overview

Amazon Seller Central offers a notification preferences system that lets sellers control how they receive alerts and updates about their account activity. Properly configuring these settings ensures you never miss critical communications about orders, policy changes, account health issues, or other important seller notifications. Understanding and managing these preferences is an essential part of maintaining a well-run Amazon business.

Key Points / What Sellers Need to Know

• Customizable email notifications - Sellers can choose exactly which types of notifications they want to receive, allowing them to filter out noise while staying informed on what matters most.
• Multiple notification categories - Amazon groups notifications into different types covering orders, returns, listings, account health, promotions, and more, each of which can be toggled independently.
• Email address management - You can update or add different email addresses for different notification types, making it easy to route specific alerts to the right team members.
• Settings accessible from account menu - Notification preferences are found under your account settings in Seller Central, making them straightforward to locate and adjust.
• Changes take effect immediately - Once you save your updated preferences, the new notification routing applies right away to future alerts.

How to Configure Your Notification Preferences

To adjust your notification settings, log into your Seller Central account and navigate to the Settings menu, typically found in the upper-right corner of the dashboard. From there, select Notification Preferences to access the full configuration panel. On the Notification Preferences page, you will see an overview of all available notification types organized by category. Each category includes a description of what kinds of alerts it covers, so you can make informed decisions about which ones to enable or disable.

Managing Email Addresses for Notifications

The notification system allows you to assign specific email addresses to different notification types. This is particularly useful for sellers who have team members handling different aspects of their business. For example, you might route order-related notifications to your fulfillment team while sending account health alerts to a business owner or operations manager. To update an email address, click the Edit button next to each notification type, enter or modify the email address, select which specific notifications you want enabled for that address, and then click Save to confirm your changes.