Overview

After completing your Amazon seller registration, one of the most important next steps is properly configuring your account information. From your business display name to payment details and shipping settings, these configurations directly affect how buyers perceive your business, how Amazon contacts you, and how smoothly your payments are processed. Getting your account details right from the start helps you avoid common pitfalls that can disrupt sales or erode buyer trust.

Key Points / What Sellers Need to Know

• One account per region — Amazon requires sellers to maintain a single selling account per region unless there is a legitimate business need for a second account, and all accounts must be in good standing. Violating this policy can lead to suspension.
• Professional plan fees begin immediately — If you select the Professional selling plan, the monthly subscription fee is charged right away upon enrollment. Sellers who want to start with lower costs can begin on the Individual plan and upgrade later.
• Business name visibility — The business or display name you configure is what buyers see on product listings and your storefront. Choose a name that is memorable and builds trust with customers.
• Keep contact information current — Your business email and phone number are used by Amazon to reach you about important account matters. Outdated contact details can cause you to miss critical notifications.
• Payment information must stay up to date — Expired or incorrect credit card and bank account information can lead to delayed disbursements and interrupted selling privileges.

Configuring Your Seller Profile

Your seller profile is the public-facing representation of your business on Amazon. This includes your display name, logo, and business policies that buyers can review before making a purchase. To build buyer confidence, you should provide clear and detailed information about your return policies, shipping practices, and customer service standards. Amazon allows you to customize help pages specific to your business, where you can outline your approach to common buyer questions. You can also configure gift messaging and gift wrap services if your business offers them, adding another layer of professionalism to the buyer experience.