Overview

Amazon is urging sellers to activate Business‑to‑Business (B2B) pricing and volume‑based discounts so they can capture sales from Amazon Business shoppers who typically order in larger quantities. By displaying a special, lower price only to verified business accounts and offering tiered discounts that kick in at preset purchase levels, sellers can tap into institutional demand without altering the price shown to regular consumers.

Key Points

• Dedicated Business Price — Sellers can assign a separate, reduced price that appears exclusively to Amazon Business buyers; for example, a kitchen‑supply item might list at $14.99 for consumers but $11.99 for verified businesses.
• Tiered Quantity Discounts — Discount percentages can be linked to order volume, such as 5 % off when a buyer orders 10 + units and 12 % off for 50 + units.
• Manual Updates for Small Inventories — Individual ASINs can be edited in Seller Central’s business pricing screen, allowing precise control over each product’s B2B price and discount tiers.
• Bulk Uploads for Large Catalogs — Sellers with hundreds of SKUs can fill out the flat‑file template’s business‑price columns and upload the file to apply changes across the entire inventory in one step.
• Automated Pricing Rules — The automated pricing tool lets sellers set algorithms—such as “always price 8 % below the consumer price” or “match the lowest competitor’s business price”—to keep B2B offers competitive without daily manual effort.

How Business Pricing Works

1. Create a Business Price — In the listing editor, click the “Business Pricing” tab, enter a lower price that will only be visible to Amazon Business accounts, and save. Example: a pack of printer paper is set at $9.49 for businesses while the consumer price remains $12.99.
2. Define Quantity Discount Tiers — Add one or more discount levels, specifying the minimum quantity and the discount amount. Example: 5 % off for orders of 10‑19 units, 10 % off for 20‑49 units, and 15 % off for 50 + units.