Overview

Amazon's Automate Pricing tool allows sellers to set minimum and maximum price boundaries on their listings, helping protect margins while staying competitive. This Seller Central feature lets you configure price floors and ceilings for up to 50 SKUs at a time, either based on your current prices or by converting limits already established in other marketplaces.

Key Points / What Sellers Need to Know

• Batch pricing limits — You can set minimum and maximum prices for up to 50 SKUs simultaneously, making it efficient to manage pricing guardrails across your catalog.
• Cross-marketplace conversion — If you already have price limits configured in other countries, the tool can convert those limits to your current marketplace, saving setup time for international sellers.
• Flexible search and filtering — You can locate SKUs by product name, ASIN, SKU, or product identifiers such as UPC, EAN, or JAN, and further filter by price, delivery channel, or date.
• Optional maximums — While minimum prices are strongly recommended to protect your margins, maximum price limits are optional and can be set based on your pricing strategy.
• Rule independence — Price limits can be applied to SKUs whether or not they are currently assigned to an automated pricing rule, giving you flexibility in how you manage your pricing.

How It Works

The Automate Pricing tool lives within Seller Central's pricing section and operates alongside your existing pricing rules. To get started, navigate to the Automate Pricing dashboard and choose from preset rule templates or create a fully customized pricing rule. From there, you select the SKUs you want to apply price limits to by browsing your active catalog. The tool displays all active SKUs and provides robust search and filtering capabilities so you can quickly find the right products. Once you have selected your SKUs (up to 50 per batch), you can define both minimum and maximum price boundaries for each one.

Setting Your Price Limits Step by Step

After selecting your SKUs, you will be prompted to configure how your minimum and maximum prices should be calculated. You can base these limits on your current selling price, set fixed dollar amounts, or convert from limits you have already established in other country marketplaces. Once you have configured your desired limits, save your settings to lock them in. The tool will then ask whether you want to keep existing rule assignments for those SKUs or assign them to a different pricing rule. After confirming your choices, the Automate Pricing tool applies your minimum and maximum price limits and begins repricing your offers according to both your rule settings and the newly established price boundaries.