Overview

Amazon allows sellers to offer special pricing exclusively for business buyers through the Business Price and Quantity Discount features in Seller Central. These tools let you set a dedicated price for Amazon Business customers and create tiered discounts based on order volume. Getting these settings right can help you win more B2B orders and potentially qualify for reduced fulfillment fees.

Key Points / What Sellers Need to Know

• Business Price is separate from your standard price — You can set a distinct price that only Amazon Business customers see, allowing you to offer competitive B2B rates without affecting your consumer pricing.
• Quantity discounts require a business price first — Before you can create volume-based discounts, you must establish a business price for the listing.
• Discounts of 3% or more may unlock fee savings — Business prices and quantity discounts that offer at least a 3% reduction from your standard price can qualify for reduced fees on business orders, including FBA multi-unit fulfillment fee discounts and bulk order fee discounts.
• Two discount models are available — You can structure quantity discounts as either a percentage off the business price or a fixed price per unit, giving you flexibility in how you incentivize bulk purchases.
• Multiple quantity tiers can be stacked — You can add several threshold levels to create a graduated discount structure that rewards larger orders with progressively better pricing.

How to Set Up Business Pricing

To configure business prices, navigate to your inventory management page in Seller Central and look at the pricing and shipping column for the listing you want to update. For listings that do not yet have a business price, you will need to click the option to add one — look for the yellow hazard icon indicator next to the business price field. If the business price column is not visible in your inventory view, you can enable it through the column display settings by putting a checkmark next to the business price option and saving your changes. Once the field is visible, click to open the action panel where you can enter your desired business price. Amazon recommends setting this below your standard consumer price to make your listing more competitive for business buyers.