Overview

Amazon's Books, Music, Video & DVD (BMVD) categories represent some of the longest-standing product segments on the marketplace. Sellers looking to list media products need to understand specific listing tools, category restrictions, shipping mandates, and qualification requirements that apply uniquely to these categories.

Key Points / What Sellers Need to Know

• BMVD covers four media categories — Books, Music, Video, and DVD products each have their own listing rules and potential restrictions on Amazon's marketplace.
• Listing is done through the Add a Product tool — Sellers can list individual BMVD items directly through Seller Central's "Add a Product" workflow found under the Inventory menu.
• Professional sellers can list in bulk — Those on the Professional selling plan can use inventory file templates (release 1.4 or 4.1) to upload BMVD listings in large batches.
• DVD and Blu-ray listings face restrictions — Amazon has enacted listing restrictions on DVD and Blu-ray products to preserve customer trust, and sellers may need to apply for approval.
• Music and CD sellers face additional qualifications — Amazon has implemented extra selling qualifications for the Music & CD category as part of its efforts to maintain a quality shopping experience.
• Strict two-day shipping applies — All BMVD orders must ship within two business days of order confirmation, with shipping rates and options set by Amazon.

Listing Media Products

Sellers can add individual BMVD items through the "Add a Product" tool in Seller Central, accessible from the Inventory menu. This tool allows you to search Amazon's catalog and match your inventory to existing product listings or create new ones. For sellers on the Professional plan who need to list media products at scale, Amazon supports bulk uploads through inventory file templates. Specifically, template releases 1.4 and 4.1 are compatible with BMVD categories. Sellers approved to sell in Amazon's textbook rental category should contact their assigned rental contacts for guidance on the appropriate templates to use.