Overview

Amazon's Build International Listings (BIL) tool allows sellers to expand their product offerings across multiple Amazon marketplaces without manually creating each listing from scratch. A key step in setting up a BIL connection is deciding which offers from your source marketplace you want to replicate and price-synchronize in your target marketplaces. Understanding the three available selection methods helps sellers control exactly which products go international and how pricing stays consistent across borders.

Key Points / What Sellers Need to Know

• Three selection methods available — When configuring a BIL connection, sellers can replicate their entire catalog, define offer creation rules to filter specific products, or upload a custom list of offers they want to include.
• Price synchronization is automatic — Once offers are selected for replication, BIL automatically adjusts and synchronizes pricing across connected marketplaces based on your pricing rules and currency conversion settings.
• Source marketplace matters — The offers available for replication come from whichever marketplace you designate as your source store in the BIL connection setup.
• Changes can be made after setup — Sellers are not locked into their initial selection method and can modify which offers are included in their BIL connection over time.
• Offer creation rules provide granular control — Rather than an all-or-nothing approach, rules let sellers filter by criteria such as product condition, category, or price range to determine which offers get replicated.

How the Three Selection Methods Work

The first and simplest approach is replicating your entire catalog. This method takes every active offer in your source marketplace and creates corresponding listings in your target marketplaces. It is ideal for sellers who want full international coverage and do not need to exclude specific products. Every new offer added to the source marketplace will automatically be replicated as well, making it a hands-off option for sellers with uniformly international-ready inventory.

The second method involves setting offer creation rules. This approach gives sellers more precise control by allowing them to define criteria that determine which offers qualify for replication. For example, a seller might choose to only replicate offers above a certain price point, within specific categories, or meeting particular condition requirements. This is particularly useful for sellers who have a mixed catalog where only some products are suitable for international markets due to shipping constraints, regulatory requirements, or market fit.