Overview

Amazon’s Automated Pricing console now includes a built‑in 30‑day log that records every price change applied to a SKU with an active rule. The log captures the exact timestamp, the old and new price, the rule that fired, and the reason code behind the adjustment. Sellers who regularly review this data can quickly identify margin‑draining moves, verify rule performance, and fine‑tune pricing tactics for better profitability.

Key Points

• 30‑Day Retention — The system retains up to thirty consecutive days of price‑change entries for each SKU that has a pricing rule, allowing a month‑long audit trail.
• Rule Attribution — Every line tags the specific rule (for example, “Match Buy Box” or “Minimum Margin”) that triggered the change, giving clear visibility into rule effectiveness.
• Custom Date Range — Users can type a start date and an end date to filter the view, making it easy to isolate periods such as a holiday promotion or a competitor price war.
• SKU‑Level Focus — History is displayed per individual product, so sellers can drill into one item without wading through bulk reports that mix many SKUs.
• Change Magnitude Display — Each entry shows the previous price, the new price, and the percentage shift, highlighting drastic drops or spikes at a glance.
• CSV Export — The entire filtered log can be downloaded as a CSV file, enabling offline spreadsheet analysis or integration with external business‑intelligence tools.

How the Price‑History Feature Works

1. Open Automated Pricing — After signing into Seller Central, click the Pricing tab on the top navigation bar, then select Automated Pricing from the dropdown menu. The dashboard that appears lists every SKU currently governed by a pricing rule, displaying columns such as current price, rule status, and a quick‑view icon. For instance, a seller of outdoor lanterns will see a row for “Solar LED Lantern” with a rule titled “Match Lowest Competitive Price.”