Overview

Amazon Business lets sellers showcase official credentials—such as minority‑owned, veteran‑owned, or small‑business status—to attract B2B buyers who filter results by these attributes. Keeping the certification data accurate and current is crucial for preserving the verified badge and the extra product exposure it generates. Sellers who neglect updates risk losing visibility among enterprise purchasers.

Key Points

• Visibility advantage — Products linked to active certifications appear higher in filtered searches used by corporate, educational, and government buyers, often translating into incremental orders.
• Editable profile — A dedicated B2B certification panel inside Seller Central lets sellers view, modify, or correct any previously submitted credential.
• Expiration alerts — Certifications that include a validity period must be renewed before the listed end date; otherwise the badge is removed and the product loses its filtered‑search advantage.
• Review timeline — Any amendment triggers a compliance check that normally lasts 7‑10 business days before the status changes.
• Key identifiers updatable — Sellers can edit core numbers such as DUNS, Unique Entity ID (UEID), and CAGE code without needing to recreate the entire certification entry.

How to Review and Edit Your Certifications

1. Open the B2B dashboard — Log into Seller Central, hover over the “Business” tab, and click “Business Profile.” This page lists every credential you have claimed.
2. Select a certification — Click the tile for the specific badge you want to inspect (e.g., “Veteran‑Owned”). The system displays the original submission details, uploaded documents, and current status.
3. Update identifying fields — In the edit mode, replace outdated numbers such as a DUNS that changed after a merger, or correct a mistyped UEID. For instance, “Patriot Tools” swapped its DUNS from 123456789 to 987654321 after restructuring and saved the change directly on this screen.
4. Upload new proof — If the certification is nearing expiration, attach a fresh PDF or image of the renewed certificate, adjust the issue and expiry dates, and click “Submit.”