Overview

Buyer feedback plays a significant role in shaping an Amazon seller's reputation and can directly influence purchase decisions. When feedback is inaccurate, abusive, or falls outside Amazon's guidelines, sellers have the option to request its removal through a formal process in Seller Central. Understanding the eligibility criteria, deadlines, and distinction between star-only ratings and written feedback is essential for maintaining a healthy seller account.

Key Points / What Sellers Need to Know

• 90-Day Deadline — Sellers must submit feedback removal requests within 90 days of the original feedback submission. After this window closes, Amazon's system automatically blocks any removal requests.
• Use Only the Official Channel — Removal requests must be made exclusively through the Feedback Manager in Seller Central. Using any other channel, such as contacting support through alternative methods, may result in account deactivation.
• Star-Only Ratings Are Handled Differently — Star-only ratings (those without written comments) are now automatically assessed for removal upon submission, so sellers do not need to take manual action on these.
• Written Feedback Criteria Unchanged — The eligibility criteria for removing feedback that includes written comments remain the same as before. Sellers should review Amazon's feedback removal criteria before submitting a request.
• Abusive Reviews Can Be Escalated — If a seller believes any review, whether it includes comments or not, is abusive, they can request an additional review by reporting a policy violation.

How the Feedback Removal Process Works

To request feedback removal, sellers should navigate to the Feedback Manager within Seller Central. From there, locate the specific order in the feedback table and find the corresponding Order ID. Next to the order, select the "Request removal" option under the Actions column. Amazon will then evaluate the feedback against its removal eligibility criteria and determine whether the feedback qualifies for removal. The process is straightforward, but sellers should ensure they have reviewed the feedback criteria beforehand to avoid submitting requests that do not meet the threshold for removal.