Overview

Amazon provides sellers with a formal process for reporting policy violations, listing abuse, and other infractions committed by fellow sellers or buyers on the platform. Understanding how to file these reports effectively is essential for protecting your brand, your listings, and the integrity of the marketplace. Amazon investigates all submitted reports, though the outcomes of those investigations remain confidential.

Key Points / What Sellers Need to Know

• Amazon investigates all reports — Every violation report submitted through the proper channels is reviewed by Amazon's internal team, ensuring that legitimate complaints receive attention.
• Results remain confidential — Due to privacy policies, Amazon does not disclose the specific outcomes of investigations or any disciplinary actions taken against reported sellers.
• Specific information is required — Reports must include key identifiers such as ASINs, store names, and a clear explanation tied to the specific policy that was violated.
• Buyer violations are handled separately — Issues involving buyers, such as abusive messages or order-related misconduct, follow a different reporting pathway through the order management system.
• Documentation strengthens your case — Including supporting evidence like order IDs, screenshots, messaging records, and receipts increases the likelihood that Amazon can act on your report.

How the Reporting Process Works

To file a violation report, sellers need to navigate to the dedicated reporting tool within Seller Central. The process requires selecting the type of violation being reported and providing the relevant product identifier, such as an ASIN or ISBN. Sellers must also include a concise but detailed explanation of the violation, referencing the specific Amazon policy that has been breached. The more precise and well-documented your report is, the more efficiently Amazon's team can evaluate it. Reports can cover violations occurring across multiple Amazon marketplaces, so sellers operating internationally should specify which regions are affected.

What You Can Report

The violation reporting system covers a broad range of infractions outlined in Amazon's Seller Code of Conduct and related policies. Common reportable offenses include listing hijacking, counterfeit product claims, intellectual property infringement, manipulated reviews, and pricing policy violations. Sellers should focus on clearly tying their complaint to a specific, documented Amazon policy rather than submitting vague grievances. Each report should identify the offending seller's store or business name, the affected product listing, and any relevant marketplace details. Generic or unsupported reports are less likely to result in meaningful action.