Overview

Amazon lets sellers detach individual products or whole groups of ASINs from an existing A+ Content project right inside Seller Central. Removing an ASIN suspends the enhanced module on that product page, which is crucial for keeping listings current and avoiding outdated information.

Key Points

• Selective or full suspension — You can pause A+ content on every ASIN in a project with one click, or you can pick specific items while leaving the rest active, such as suspending a discontinued model but keeping the new version live.
• Two removal pathways — Projects with fewer than 1,000 ASINs are best handled through the web interface, where you tick boxes next to each product; larger catalogs require a downloadable spreadsheet that lets you edit assignments in bulk.
• Up‑to‑24‑hour latency — After you submit a removal request, Amazon may need as much as one day for the change to appear on the storefront, so schedule updates ahead of promotions or inventory shifts.
• Project remains intact — Detaching an ASIN does not delete the A+ asset; the content stays stored and can be reassigned later, which is useful when a product is temporarily out of stock.
• Impact on conversion metrics — Stripping A+ content reverts the detail page to the standard layout, potentially lowering click‑through and purchase rates, so weigh the benefit of removal against possible sales effects.
• Bulk edit efficiency — Using the spreadsheet method can cut the time required to modify thousands of listings from several hours to a few minutes, especially for sellers managing multi‑brand inventories.

How the Removal Process Works

1. Open the A+ Content Manager — Log into Seller Central, select “A+ Content Manager,” and locate the project you wish to edit by browsing the list or searching with an ASIN, e.g., entering B07XYZ1234 to pull up the associated content.
2. Choose removal scope — Click the “Manage ASINs” tab; you’ll see options to “Suspend all ASINs” or “Edit individual ASINs.” Selecting the former instantly flags every linked product for suspension.