How to Remove ASINs from Your A+ Content Projects
Amazon lets sellers suspend A+ modules per ASIN via the A+ Content Manager; projects under 1,000 ASINs are edited directly, while catalogs over 1,000 require a downloadable CSV. Changes can take up to 24 hours, and bulk edits can cut a 2,500‑item update from several hours to under 15 minutes.
Overview
Amazon lets sellers detach individual products or whole groups of ASINs from an existing A+ Content project right inside Seller Central. Removing an ASIN suspends the enhanced module on that product page, which is crucial for keeping listings current and avoiding outdated information.
Key Points
- Selective or full suspension — You can pause A+ content on every ASIN in a project with one click, or you can pick specific items while leaving the rest active, such as suspending a discontinued model but keeping the new version live.
- Two removal pathways — Projects with fewer than 1,000 ASINs are best handled through the web interface, where you tick boxes next to each product; larger catalogs require a downloadable spreadsheet that lets you edit assignments in bulk.
- Up‑to‑24‑hour latency — After you submit a removal request, Amazon may need as much as one day for the change to appear on the storefront, so schedule updates ahead of promotions or inventory shifts.
- Project remains intact — Detaching an ASIN does not delete the A+ asset; the content stays stored and can be reassigned later, which is useful when a product is temporarily out of stock.
- Impact on conversion metrics — Stripping A+ content reverts the detail page to the standard layout, potentially lowering click‑through and purchase rates, so weigh the benefit of removal against possible sales effects.
- Bulk edit efficiency — Using the spreadsheet method can cut the time required to modify thousands of listings from several hours to a few minutes, especially for sellers managing multi‑brand inventories.
How the Removal Process Works
- Open the A+ Content Manager — Log into Seller Central, select “A+ Content Manager,” and locate the project you wish to edit by browsing the list or searching with an ASIN, e.g., entering B07XYZ1234 to pull up the associated content.
- Choose removal scope — Click the “Manage ASINs” tab; you’ll see options to “Suspend all ASINs” or “Edit individual ASINs.” Selecting the former instantly flags every linked product for suspension.
Analysis & Recommendations
Why This Matters
Detaching outdated A+ content avoids misleading shoppers and can preserve conversion rates that may fall when the enhanced layout disappears. A seller reduced a 2,500‑item manual removal from hours to 15 minutes using the spreadsheet method, freeing time for other optimization tasks.
Key Takeaways
- Selective or full suspension can be done with one click or by checking individual ASIN boxes in the Manage ASINs tab.
- Projects with fewer than 1,000 ASINs are edited via the web UI; projects with more than 1,000 ASINs require a CSV download, edit, and upload.
- Amazon may need up to 24 hours to reflect ASIN removals on the storefront after submission.
- A seller cut a 2,500‑item manual removal from several hours to under 15 minutes by using the bulk spreadsheet workflow.
Recommended Actions
- →In Seller Central, open A+ Content Manager, select the project, click Manage ASINs, choose ‘Suspend all ASINs’ or uncheck specific ASINs, then clic...
- →For catalogs >1,000 ASINs, click ‘Download ASIN report’, delete rows for unwanted ASINs in the CSV, save the file, then use ‘Upload changes’ and co...
- →Run a quarterly audit: download the ASIN report, compare it to current inventory, and schedule any removals at least 48 hours before major events l...
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