Overview

Amazon's Automate Pricing tool in Seller Central allows sellers to create rules that dynamically adjust their product prices based on competitive conditions. There are times, however, when a seller needs to pull a specific SKU out of an active pricing rule — whether the product's strategy has changed, margins have shifted, or the item needs manual price management. This reference page covers the steps required to detach a SKU from an existing automated pricing rule.

Key Points / What Sellers Need to Know

• Removing a SKU is non-destructive — Taking a SKU out of a pricing rule does not delete the rule itself or affect other SKUs still assigned to it. The rule continues to operate on any remaining SKUs.
• Price reverts to the last set price — Once a SKU is removed from an automated rule, its price will remain at whatever level the rule last set. Sellers should manually review and adjust the price if needed after removal.
• Changes take effect quickly — After removal, the SKU will no longer be subject to automated repricing within minutes, though listing price updates may take up to 15 minutes to reflect on the product detail page.
• No limit on removals — Sellers can remove as many SKUs from a rule as they wish at any time, and can also reassign them to different rules later.
• Access through the Automate Pricing dashboard — All pricing rule management, including SKU removal, is handled within the Automate Pricing section of Seller Central.

How to Remove a SKU From a Pricing Rule

To remove a SKU from an automated pricing rule, navigate to the Automate Pricing page in Seller Central by going to the Pricing tab in the main navigation and selecting Automate Pricing. Locate the SKU you want to remove from its assigned rule. Click the dropdown arrow next to the Action button for that SKU, and from the popup menu, select the option to remove it from repricing. Confirm the removal when prompted. The SKU will immediately be excluded from the automated pricing rule and will no longer have its price adjusted automatically. If you want to verify the change, refresh the page and confirm the SKU no longer appears under the rule's managed listings.