Overview

Amazon.de has released new instructions for sellers whose listings were suspended because they did not meet Germany’s Extended Producer Responsibility (EPR) rules. The guidance explains how to reactivate those listings once the required packaging, electronics and battery registrations are in place. Sellers must use the dedicated EPR compliance portal in Seller Central to submit the official registration numbers, after which Amazon validates the data and restores the product pages.

Key Points

• EPR registration mandatory — German law obliges every seller on Amazon.de to be registered for the national packaging (LUCID), electronics (WEEE/EAR) and battery (BattG) waste schemes before any product can be listed.
• Listings deactivated automatically — Amazon disables any ASIN that lacks a valid registration number, preventing sales until compliance is proven.
• Dedicated EPR portal — A single submission point inside Seller Central now collects registration numbers for all three waste streams, eliminating the need for separate tickets or emails.
• Government‑registry verification — Amazon cross‑checks each submitted number against the public LUCID, EAR and battery registries; only matching entries trigger reinstatement.
• Manual reactivation required — After Amazon confirms the numbers, sellers must still reactivate the ASINs through the inventory dashboard or bulk tools.

How the Reinstatement Process Works

1. Secure the required registrations —
   • Example: A seller of reusable food containers registers the packaging volume with the LUCID portal and receives the number “DE‑LUCID‑123456”.
   • Example: The same seller registers a line of LED lamps with the Stiftung EAR system, obtaining “EAR‑DE‑987654”.
2. Confirm public visibility —
   • Example: The seller checks the LUCID online lookup and sees the “DE‑LUCID‑123456” entry listed, confirming the registry has processed the data.
   • Example: The EAR number appears in the Stiftung EAR public database, indicating the registration is active.