Overview

Amazon is encouraging sellers to update their A+ Content ahead of the busy first quarter, highlighting the impact that refreshed visuals, comparison charts, and video modules can have on conversion rates. With customer traffic set to peak in the early months of 2026, now is the time to audit your product detail pages and ensure your enhanced brand content is working as hard as possible.

Why Refresh A+ Content Now

The start of a new year represents one of the most strategic windows for optimizing your Amazon listings. Many sellers set up their A+ Content during a product launch and never revisit it, but customer expectations evolve, product lines expand, and seasonal imagery can quickly become stale. First quarter traffic on Amazon tends to spike as consumers spend gift cards, make New Year-related purchases, and begin researching products for the months ahead. Sellers who take the time to refresh their A+ Content before this surge are better positioned to capture that increased traffic and convert browsers into buyers.

Beyond the seasonal timing, Amazon's algorithm rewards listings that demonstrate strong engagement and conversion metrics. A+ Content that feels current and polished signals to customers that your brand is active, trustworthy, and invested in their shopping experience. Neglected A+ pages with outdated photos or irrelevant seasonal messaging can erode buyer confidence and push potential customers toward competitors who present a more professional storefront.

Optimizing Images for Mobile Shoppers

One of the most impactful changes sellers can make is updating their A+ imagery with a mobile-first mindset. Amazon reports that a significant and growing share of purchases now happen on mobile devices, meaning your A+ Content needs to look sharp and communicate effectively on smaller screens. Seasonal or dated images, such as holiday-themed lifestyle shots left over from Q4, should be swapped out for evergreen visuals that resonate year-round.

When selecting new images, prioritize lifestyle photography that shows your product in realistic use scenarios. Mobile shoppers scroll quickly, so images need to convey value at a glance without requiring customers to zoom in or read fine print. High-resolution photos with clean backgrounds and minimal text overlays tend to perform best on mobile devices. Consider how your images appear in the Amazon app specifically, as the layout and image sizing can differ from the desktop experience. Testing your A+ Content on multiple devices before publishing ensures nothing looks cropped, stretched, or misaligned.