Overview

When Amazon reinstates a suspended Handmade seller account, the privilege to sell returns, but the product listings stay in an inactive state. Those ASINs will not appear in search results or be purchasable until the seller takes explicit action. Reactivating the listings promptly is crucial for restoring sales momentum and protecting the brand’s visibility on the marketplace.

Key Points

• Inactive status persists after reinstatement — Even though the account is active again, each Handmade ASIN remains hidden until the seller manually or programmatically re‑enables it.
• Manual edit is quickest for few items — Changing a single field (for example, adding a space in the title) on each listing restores it within minutes, making this the preferred route for catalogs under 20 SKUs.
• Flat‑file upload scales for large catalogs — Sellers with dozens or hundreds of inactive products can reactivate them in bulk by submitting an inventory file, cutting hours of repetitive work.
• FBA listings need extra data — For items fulfilled by Amazon, the upload must include the fulfillment center ID, and the price column should be left blank; otherwise the file will be rejected.
• Processing time varies — Manual edits usually reflect within a few minutes, while bulk uploads may take up to 30 minutes depending on file size and Amazon’s processing queue.

How Reactivation Works

1. Locate inactive listings — In Seller Central, go to Inventory > Manage Inventory and filter by “Inactive.” For example, a seller sees 45 Handmade ASINs flagged as inactive after reinstatement.
2. Choose reactivation method —
   • Manual: Click the edit icon beside a single SKU, add a trivial change such as a period after the product name, and save. The listing typically flips to active within 2–5 minutes.
   • Bulk: Download the “Active Listings Report,” copy the required columns into a new flat file, set the add/delete flag to “a,” and fill in any FBA‑specific fields.