How to Qualify for Amazon's Made in France (Fabriqué en France) Storefront
Amazon's Fabriqué en France storefront on Amazon.fr showcases verified French-made products. Sellers must meet EU origin regulations (Article 60, Regulation 952/2013) to qualify, with a review process of up to four weeks.
Overview
Amazon operates a dedicated "Fabriqué en France" (Made in France) storefront on Amazon.fr, designed to showcase products that are manufactured or substantially processed in France. For sellers who produce French-made goods, this program offers enhanced visibility through a curated shopping destination that highlights domestic craftsmanship and manufacturing. Understanding the eligibility criteria and application process is essential for any France-based seller looking to take advantage of this promotional opportunity.
Key Points / What Sellers Need to Know
- Dedicated storefront on Amazon.fr — The Fabriqué en France storefront is a specialized section where customers can browse and purchase products verified as made in France, spanning categories such as grocery, beauty, home, electronics, fashion, baby products, toys, and more.
- EU origin regulations apply — Eligibility is governed by Article 60 of EU Regulation No. 952/2013, which defines rules for determining a product's country of origin based on where it was wholly obtained or last substantially transformed.
- Open to all seller types — The program welcomes products from large companies, small businesses, and individual artisans alike, making it accessible across the full spectrum of French manufacturers.
- Review timeline — Product submissions can take up to four weeks to be reviewed, approved, and displayed on the storefront.
- Amazon.fr exclusive — The Fabriqué en France storefront is currently only available on the French marketplace (Amazon.fr) and is not offered on other European Amazon sites.
Eligibility Requirements
To qualify for the Fabriqué en France storefront, products must meet specific origin criteria as defined by European Union customs regulations. Under Article 60 of EU Regulation No. 952/2013, there are two primary pathways to eligibility. First, products that are entirely obtained in France — meaning all materials and manufacturing occur within the country — automatically qualify. Second, products whose production involves multiple countries may still qualify if their last substantial, economically justified processing or working took place in France, within a facility equipped for that purpose, and resulted in the manufacture of a new product or represented an important stage of manufacture. Sellers should carefully evaluate their supply chains to determine whether their products meet either of these criteria before applying.
Analysis & Recommendations
Why This Matters
French-based Amazon sellers can gain dedicated visibility through this curated storefront. Meeting EU origin criteria opens a promotional channel that highlights domestic manufacturing to customers actively seeking Made in France products.
Key Takeaways
- Products must be wholly made in France or have undergone last substantial transformation there under EU Regulation 952/2013
- The storefront is exclusive to Amazon.fr and not available on other European marketplaces
- Submissions take up to four weeks for review and approval
- The program is open to large companies, small businesses, and artisans alike
Recommended Actions
- →Review your supply chain to determine if products meet EU origin criteria for Made in France classification
- →Complete Amazon's survey form to submit eligible products for the Fabriqué en France storefront
- →Ensure product listings are correctly categorized and meet Amazon's detail page quality standards before applying
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