Overview

Amazon Seller Central account security is a foundational responsibility for every seller on the platform. A compromised account can lead to unauthorized changes to listings, fraudulent orders, diverted payouts, and even permanent suspension. Amazon provides a set of recommended security practices that sellers should implement immediately and review on a regular basis to safeguard their business operations.

Key Points / What Sellers Need to Know

• Strong passwords are essential — Your Seller Central password should be unique, complex, and not reused across other websites or services. A compromised password on another platform can quickly lead to an attack on your seller account.
• Two-Step Verification (2SV) is strongly recommended — Amazon offers two-step verification that adds an extra layer of protection by requiring a code from your phone or authenticator app in addition to your password when logging in.
• Monitor authorized users carefully — If you grant access to employees, virtual assistants, or third-party service providers, ensure their permissions are limited to only the areas they need and revoke access promptly when it is no longer required.
• Never share login credentials — Sharing your primary login email and password with others increases risk significantly. Instead, use Amazon's user permissions feature to create separate logins for each person who needs access.
• Watch for phishing attempts — Fraudulent emails and messages impersonating Amazon are a common attack vector. Amazon will never ask for your password via email, and sellers should verify any suspicious communication before clicking links or providing information.

Password and Login Best Practices

Creating a strong, unique password is the first line of defense for your Seller Central account. Amazon recommends using a combination of uppercase and lowercase letters, numbers, and special characters. Passwords should be at least eight characters long, though longer passwords provide meaningfully better protection. Avoid using easily guessable information such as your business name, birthday, or common words. Consider using a password manager to generate and store complex passwords securely, which also prevents the temptation to reuse passwords across multiple accounts and services.