Overview

Amazon provides third-party sellers with an official "Available at Amazon" badge that can be used in marketing materials to indicate their products are sold on the Amazon marketplace. Understanding the specific trademark guidelines for this badge is essential for sellers who want to promote their Amazon presence through their own websites, online ads, or offline marketing without running afoul of Amazon's brand policies.

Key Points / What Sellers Need to Know

• The badge is a licensed trademark — The "Available at Amazon" badge remains Amazon's intellectual property, and sellers are granted a limited license to use it under specific conditions outlined in Amazon's trademark guidelines.
• No prior approval needed if you follow the rules — Sellers who comply with all published guidelines can use the badge without seeking additional written permission from Amazon.
• Approved use cases are limited — The badge may only be used on your own website, in online advertisements, or in offline advertising materials to indicate product availability on Amazon.
• No alterations permitted — The badge must appear exactly as provided by Amazon, with no changes to proportions, colors, fonts, or any added or removed elements.
• Other Amazon trademarks are off-limits — Sellers cannot use Amazon logos, the Prime badge, Alexa branding, the Smile design, or any other Amazon trademarks without separate written permission.

Permitted Uses of the Badge

Sellers are authorized to display the "Available at Amazon" badge in three specific contexts: on their own websites, within online advertising campaigns, and in printed or offline marketing materials. The badge may also be linked directly to the seller's product listing or storefront on an Amazon marketplace website. However, it must only be used to communicate that your products can be purchased on Amazon — it cannot be used to imply any partnership, sponsorship, or endorsement relationship with Amazon beyond the basic seller arrangement.

Design and Display Requirements

Amazon provides approved badge image files that sellers must use without modification. The badge cannot be altered in any way, including resizing disproportionately, recoloring, changing the font, or adding extra design elements. When placed alongside other graphics or text, the badge must have reasonable spacing on all sides to maintain visibility and readability. It should never be placed on a background that makes it difficult to read or that interferes with its display. Importantly, the badge should not be incorporated into a sentence or used as inline text — for example, writing "Our products are Available at Amazon" with the badge replacing part of the sentence is not allowed.