Overview

Amazon's automated pricing tool lets sellers set rules that dynamically adjust product prices based on competitive conditions. Managing these rules effectively—knowing when to pause, resume, or permanently remove them—is essential for maintaining control over your pricing strategy and avoiding unintended price changes.

Key Points / What Sellers Need to Know

• Pausing preserves your last price — When you pause a pricing rule, automated repricing stops immediately, but your SKUs remain at whatever price the rule last set. Your prices do not revert to their original values.
• Changes can take up to one hour — Both pausing and resuming a rule may take up to one hour to fully propagate across all associated SKUs, particularly if you have a large number of products assigned to that rule.
• Paused rules can be resumed anytime — Unlike deletion, pausing is fully reversible. You can reactivate a paused rule whenever you're ready to resume automated pricing.
• Deletion is permanent — When you delete a pricing rule, all SKU assignments and rule records are permanently removed. Automated pricing stops and the rule cannot be recovered.
• Prices stay at last repriced value after deletion — Similar to pausing, deleting a rule does not automatically reset your prices to their pre-rule values. You'll need to manually adjust prices if needed.

How to Pause a Pricing Rule

To pause an active pricing rule, navigate to the Automate Pricing homepage within Seller Central. From there, locate the rule you want to pause and select the option to pause it. Once paused, all SKUs associated with that rule will stop receiving automated price adjustments. Keep in mind that if you have hundreds or thousands of SKUs tied to the rule, it may take up to an hour for the pause to take full effect across your entire catalog. During this transition period, some SKUs may still receive one final price adjustment before the pause is fully applied.

How to Resume a Paused Rule

Resuming a paused pricing rule is straightforward. Return to the Automate Pricing homepage, find your paused rule, and select the resume option. The rule will begin repricing your SKUs again based on the parameters you originally configured. As with pausing, allow up to one hour for the rule to fully resume across all assigned SKUs. Before resuming, it's worth reviewing the rule's settings to ensure they still align with your current pricing strategy, especially if the rule has been paused for an extended period during which market conditions may have shifted.