Overview

Your Amazon product detail page is where browsing turns into buying. Once a shopper discovers your listing through search or category browsing, the quality of your product detail page determines whether they add to cart or move on. Amazon provides specific guidelines for crafting effective listings, and sellers who follow these best practices consistently see better conversion rates and search visibility.

Key Points / What Sellers Need to Know

• Product titles drive first impressions — Your title is the single most important text element on your listing. It should clearly identify the product, include the brand name, and incorporate relevant keywords without keyword stuffing.
• Bullet points sell the benefits — The five feature bullets on a product detail page are where you communicate value propositions. Each bullet should lead with a benefit and follow with supporting details.
• High-quality images are non-negotiable — Amazon allows up to nine images per listing. The main image must have a pure white background, and supplementary images should show the product from multiple angles, in use, and with infographics highlighting key features.
• Product descriptions provide depth — The description section gives you space to expand on features, use cases, and differentiators that couldn't fit in the bullet points.
• Backend search terms expand discoverability — Hidden keyword fields let you capture additional search queries without cluttering your visible listing content.
• A+ Content elevates brand-registered listings — Sellers enrolled in Amazon Brand Registry can replace the standard description with enhanced visual content modules.

Crafting Effective Product Titles

Amazon recommends keeping titles concise yet informative, generally between 80 and 200 characters depending on category. A strong title follows a structured format: Brand Name, Product Line, Key Feature or Material, Product Type, Color, Size, and Quantity. Avoid using all caps, promotional phrases like "best seller" or "free shipping," and excessive punctuation. Every word in your title is indexed for search, making it critical real estate for your most important keywords. Sellers should research competitor titles and use keyword tools to identify high-volume search terms that accurately describe their product.