Overview

Amazon’s Automate Pricing feature lets sellers apply dynamic pricing rules that react to market changes. When a product’s pricing strategy shifts, you can reassign that product’s SKU from one rule to another directly in Seller Central. Moving SKUs quickly keeps your repricing logic aligned with current business goals and prevents pricing mismatches.

Key Points

• Flexible reassignment — A SKU can be transferred between any of your active pricing rules at any moment, without having to delete or recreate the rule.
• Single‑click transfer — The “Move to rule” command in the action menu handles the relocation in one step, eliminating the need for manual removal and re‑addition.
• Immediate effect after confirmation — Once you approve the move, the SKU starts following the new rule’s parameters, and the old rule no longer influences its price.
• No impact on listings — The product’s ASIN, inventory, and listing details stay untouched; only the pricing rule association changes.
• Preserves rule settings — All thresholds, floor prices, and competitive triggers you configured in the destination rule remain intact for the moved SKU.

How the Process Works

1. Open the current rule — In Seller Central, go to Pricing > Automate Pricing, select the rule that currently contains the SKU, and view its product list. For example, a “Standard Margin 20%” rule may show SKU B07XYZ123.
2. Select the SKU’s action menu — Click the small arrow next to the Action button for that SKU to reveal a dropdown. The menu includes options such as “Edit,” “Delete,” and “Move to rule.”
3. Choose the destination rule — After selecting “Move to rule,” a dialog displays all other active pricing rules. If you created a new “Holiday Surge” rule with a higher floor price, pick that rule from the list.
4. Confirm the transfer — Click the Reprice or button in the dialog. The system validates the move and then updates the SKU’s association. The SKU now follows the “Holiday Surge” parameters, and the original “Standard Margin 20%” rule no longer applies.