Overview

Amazon's Deals program lets sellers offer time-limited discounts through Lightning Deals and other promotional formats. Once a deal is created and submitted, sellers need to actively monitor its progress through various status stages on the Deals Dashboard. Understanding each status and the actions available at every stage is essential for running successful promotions and avoiding costly cancellations.

Key Points / What Sellers Need to Know

• Deals go through multiple statuses — From initial submission to completion, your deal will pass through stages including Draft, Needs Review, Pending Approval, Upcoming, Scheduled, Live, Suppressed, and Canceled. Each status requires different seller actions.
• The 25-hour rule is critical — Many deal modifications, fixes, and cancellations must be made at least 25 hours before the scheduled start time to avoid penalties or automatic cancellation.
• Suppressed ASINs need immediate attention — If products in your deal stop meeting eligibility requirements, they become suppressed and must be fixed promptly or the entire deal could be canceled.
• Deal schedules are auto-generated — Amazon sets the specific date and time for your deal, typically within one week of the start date, and sellers cannot change this schedule.
• Cancellation can happen without notice — Amazon reserves the right to cancel deals that violate frequency policies or other guidelines, sometimes without prior notification.

Understanding Deal Statuses

After submitting a deal, you can track its progress on the Deals Dashboard in Seller Central. A deal in "Draft" status means it contains errors that need correction before resubmission. "Needs Review" or "Needs Edits" indicates that Amazon has flagged specific areas requiring changes — look for highlighted fields and make the necessary adjustments before resubmitting. Deals in "Pending Approval" are awaiting Amazon's review, which usually completes within 15 minutes but can occasionally take longer. The "Upcoming" status means your deal is eligible but hasn't been assigned a specific run time yet, while "Scheduled" confirms your deal has a set date and time.