How to Migrate Your Etsy Listings to Amazon Handmade
Explains how Etsy sellers can migrate their product listings to Amazon Handmade by exporting a CSV from Etsy and mapping the data into Amazon's inventory file template format.
Overview
Amazon offers a streamlined process for Handmade sellers who want to bring their existing Etsy product catalog over to the Amazon marketplace. By exporting your Etsy listings as a CSV file and mapping the data to Amazon's inventory file template, you can transfer product details like titles, descriptions, pricing, and images without manually re-entering everything from scratch.
Key Points / What Sellers Need to Know
- CSV export from Etsy is the starting point — You'll need to download your product listings from Etsy as a CSV file before beginning the migration process. This file contains your titles, descriptions, prices, tags, materials, and image URLs.
- Amazon templates are category-specific — If you sell products across multiple categories (such as jewelry and home decor), you'll need to generate separate inventory file templates for each product type.
- Direct CSV upload is not supported — You cannot upload your Etsy CSV file directly into Amazon. Instead, you must map your Etsy data fields into Amazon's inventory file template format.
- Additional fields are required — Amazon's template includes mandatory fields that don't exist in Etsy exports, such as SKU, product type, and condition. You'll need to fill these in manually.
- FBA is optional — If you plan to fulfill orders through Fulfillment by Amazon rather than handling shipping yourself, you can select FBA during the template setup process.
The Migration Process
The transfer follows a three-step workflow. First, you export your listings from Etsy as a CSV file and save it to your computer. Next, you generate an Amazon inventory file template through the "Add Products via Upload" section in Seller Central. During template generation, you'll choose your product category, select your target marketplaces, pick a template language, and decide which optional columns to include — image fields and keyword fields are strongly recommended. Once your template is generated and downloaded, you open it alongside your Etsy CSV and begin mapping the data.
Mapping Etsy Fields to Amazon Attributes
The field mapping between Etsy and Amazon follows a logical pattern. Your Etsy "Title" maps to Amazon's "item_name" field. "Description" becomes "product_description," and "Price" maps to "standard_price." Etsy's "Tags" field translates to Amazon's "generic_keywords," which is where your search terms and discoverability data live. The "Materials" field maps to "material_type." For images, Etsy's "Image1" through "Image5" correspond to Amazon's "main_image_url" and "pt1_image_url" through "pt4_image_url" — giving you one main listing image and up to four additional product photos.
Analysis & Recommendations
Why This Matters
Etsy sellers expanding to Amazon Handmade can save significant time by using the CSV migration process rather than manually recreating listings. Understanding the field mapping and required Amazon-specific data helps avoid upload errors and delays.
Key Takeaways
- You cannot upload Etsy CSV files directly to Amazon — data must be mapped to Amazon's inventory template format
- Etsy fields like Title, Description, Price, Tags, Materials, and Images all have corresponding Amazon template attributes
- Separate templates are needed for each product category you sell in
- Amazon requires additional fields beyond what Etsy provides, including SKU, product type, and condition
Recommended Actions
- →Export your Etsy listings as CSV and generate category-specific Amazon inventory templates before starting the migration
- →Define a consistent SKU naming system for your products to maintain organized inventory tracking across platforms
- →Review Amazon's processing report after upload to catch and fix any field mapping errors before your listings go live
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