Overview

Amazon offers a streamlined process for Handmade sellers who want to bring their existing Etsy product catalog over to the Amazon marketplace. By exporting your Etsy listings as a CSV file and mapping the data to Amazon's inventory file template, you can transfer product details like titles, descriptions, pricing, and images without manually re-entering everything from scratch.

Key Points / What Sellers Need to Know

• CSV export from Etsy is the starting point — You'll need to download your product listings from Etsy as a CSV file before beginning the migration process. This file contains your titles, descriptions, prices, tags, materials, and image URLs.
• Amazon templates are category-specific — If you sell products across multiple categories (such as jewelry and home decor), you'll need to generate separate inventory file templates for each product type.
• Direct CSV upload is not supported — You cannot upload your Etsy CSV file directly into Amazon. Instead, you must map your Etsy data fields into Amazon's inventory file template format.
• Additional fields are required — Amazon's template includes mandatory fields that don't exist in Etsy exports, such as SKU, product type, and condition. You'll need to fill these in manually.
• FBA is optional — If you plan to fulfill orders through Fulfillment by Amazon rather than handling shipping yourself, you can select FBA during the template setup process.

The Migration Process

The transfer follows a three-step workflow. First, you export your listings from Etsy as a CSV file and save it to your computer. Next, you generate an Amazon inventory file template through the "Add Products via Upload" section in Seller Central. During template generation, you'll choose your product category, select your target marketplaces, pick a template language, and decide which optional columns to include — image fields and keyword fields are strongly recommended. Once your template is generated and downloaded, you open it alongside your Etsy CSV and begin mapping the data.

Mapping Etsy Fields to Amazon Attributes

The field mapping between Etsy and Amazon follows a logical pattern. Your Etsy "Title" maps to Amazon's "item_name" field. "Description" becomes "product_description," and "Price" maps to "standard_price." Etsy's "Tags" field translates to Amazon's "generic_keywords," which is where your search terms and discoverability data live. The "Materials" field maps to "material_type." For images, Etsy's "Image1" through "Image5" correspond to Amazon's "main_image_url" and "pt1_image_url" through "pt4_image_url" — giving you one main listing image and up to four additional product photos.