Overview

Amazon's Subscribe & Save (SnS) program allows sellers to offer recurring deliveries of their products at a discount, helping build a loyal customer base and generating predictable revenue. Managing your Subscribe & Save selections effectively is essential for maintaining healthy margins, keeping inventory flowing, and maximizing the program's benefits. This guide covers the key tools and settings available through Seller Central's SnS management page.

Key Points / What Sellers Need to Know

• Centralized management dashboard — Seller Central provides a dedicated Subscribe & Save page where you can control all aspects of your enrollment, from product selection to discount levels and inventory planning.
• Discount funding control — Sellers can set and adjust their discount funding preferences, determining how much of the subscription discount they absorb versus what Amazon covers.
• Automatic enrollment settings — You can configure whether eligible products are automatically enrolled in Subscribe & Save or require manual opt-in, giving you control over which ASINs participate.
• Subscription monitoring — The management page lets you view active subscriptions for each enrolled product, so you can gauge customer demand and plan accordingly.
• Inventory planning tools — Projected SnS demand data is available for each product, helping you align your send and replenish inventory strategy with expected subscription orders.

How the Management Page Works

The Subscribe & Save selection management page in Seller Central serves as your central hub for the program. From this dashboard, you can view all of your enrolled products, check their current discount tiers, and make adjustments to funding levels. The page also surfaces projected subscription demand for each ASIN, which is critical for inventory forecasting. Sellers can toggle automatic enrollment on or off, ensuring that only products with sufficient margin and inventory depth participate in the program. This level of control helps prevent stockouts on high-demand subscription items while keeping your catalog strategy intentional.

Discount Funding and Pricing Strategy