Overview

Amazon requires all sellers operating on its European marketplaces to maintain accurate VAT (Value Added Tax) information in their Seller Central accounts. This data directly affects how tax is calculated on your seller fees and marketplace transactions, making it one of the most important administrative tasks for any seller doing business in the EU or UK.

Key Points / What Sellers Need to Know

• Accurate business address is mandatory – Amazon uses your registered business address to determine your tax jurisdiction and calculate VAT on fees and transactions. This must reflect your actual primary place of business.
• VAT registration numbers must be current – You need to provide your VAT registration number from the same country as your business address and mark it as your primary number. Missing or incorrect numbers can lead to wrong VAT charges.
• Ship-from address affects tax calculations – Your default shipping address is used to determine the originating jurisdiction for sales. If it doesn't match where you actually ship from, VAT may be calculated incorrectly.
• Non-compliance can result in account suspension – Failing to keep your details up to date may trigger identity verification checks, and Amazon can suspend your account or hold disbursements until issues are resolved.
• EU deemed supplier regulations apply – Under evolving EU rules, Amazon may be liable to collect and remit VAT on your behalf for certain marketplace transactions, which makes your business address data even more critical.

Required Account Details

Amazon needs three core pieces of information to calculate VAT correctly. First, your business address must represent your primary place of business, meaning the head office or branch where you receive services from Amazon. For individual sellers without a registered business, this is your usual place of residence. Second, your VAT registration number should correspond to the country of your business address. In some cases, you may also need to provide additional VAT numbers for countries where you store inventory or have exceeded distance selling thresholds. Third, your default ship-from address must accurately reflect where you fulfill orders from, as Amazon uses this to determine the originating tax jurisdiction for your sales.