Overview

Amazon Seller Central lets account owners assign distinct access rights to other individuals, enabling teams, partners, or contractors to work on a selling account without exposing the primary login. This capability is available only to sellers on the Professional plan and is essential for maintaining security while scaling operations. Properly setting up and managing these permissions reduces the risk of accidental changes and keeps daily tasks running efficiently.

Key Points

• Professional plan prerequisite — Only sellers enrolled in the Professional selling plan can create and edit user permissions; Individual‑plan accounts lack this functionality.
• Owner retains exclusive initial access — When a Seller Central account is first opened, the creator is the sole user with full rights; any additional user must be invited through the permission system.
• Multiple user categories — Permissions can be granted to employees, co‑owners, external agencies, or freelancers, each receiving only the tools required for their role.
• Fine‑tuned control options — The platform offers check‑box style settings that let you enable or disable specific modules such as Advertising, Inventory, or Payments for each user.
• Permissions are reversible — You can modify, downgrade, or delete a user’s rights at any moment, allowing you to adapt quickly to staffing changes.
• Owner’s rights are immutable — The primary account holder’s access cannot be limited or removed, ensuring that critical actions always require the owner’s approval.

How User Permissions Work

1. Navigate to the permissions hub — From the Seller Central homepage, click the “Settings” dropdown and select “User Permissions”; this page lists current users and provides an “Invite” button. Example: A seller logs in, chooses Settings > User Permissions, and sees an empty table ready for new entries.
2. Send an invitation — Enter the prospective user’s full name and a unique email address, then click “Send Invitation”; Amazon emails a secure link that guides the recipient to create a separate login.