Overview

Amazon’s Automate Pricing tool lets sellers create rules that automatically shift product prices in response to market changes. For merchants with extensive inventories, Amazon provides a bulk‑upload file that can add, edit, or delete thousands of SKUs in a single operation—far beyond the 100‑SKU ceiling of the web interface. Using this method saves time, reduces errors, and keeps pricing strategies consistent across multiple marketplaces.

Key Points

• Professional plan required — Only sellers on Amazon’s Professional selling plan can access Automate Pricing; individual‑seller accounts are excluded.
• 30,000‑SKU daily ceiling — The bulk file permits up to 30,000 SKU actions within any 24‑hour window, and there is no cap on the number of separate files you can submit.
• Cross‑marketplace capability — A single template can apply or withdraw SKUs for several countries within the same region, eliminating the need for separate uploads per marketplace.
• Business rule support — The file format handles both consumer‑facing pricing rules and Amazon Business‑specific rules, allowing the same workflow for B2B pricing.
• Instant feed processing — Once the file is uploaded, Amazon parses the feed and immediately enforces the rule parameters, including any minimum or maximum price limits you defined.

How the Automate Pricing File Works

1. Create the pricing rule — In Seller Central’s Automate Pricing console, set up a rule (e.g., “Match lowest Buy Box”) and define parameters such as minimum price, maximum price, and target marketplace. Example: a rule that never sells below $12.99 for a line of kitchen gadgets.
2. Download the template — Click the “Download bulk file” link to receive a tab‑delimited .txt file that contains column headers like SKU, PricingRuleName, MinimumPrice, MaximumPrice, and CountryCode. Example: the file shows columns “SKU | PricingRuleName | MinimumPrice | MaximumPrice | CountryCode”.
3. Populate SKU rows — Fill each row with the relevant data. To add a new product, list its SKU, assign the rule name, set a minimum price, optionally add a maximum price, and specify the country code (e.g., “DE” for Germany).