Overview

Amazon's Buyer-Seller Messaging system allows sellers to communicate directly with customers through Seller Central. When multiple team members need to handle buyer communications, sellers must explicitly authorize each email address that will send messages on behalf of the account. Understanding how to manage these messaging permissions is essential for teams that share customer service responsibilities.

Key Points / What Sellers Need to Know

• Only authorized emails can reach buyers — Any message sent to a buyer from an email address that is not the account's registered email or an explicitly approved address will be automatically rejected by Amazon's system.
• Rejected messages are not recoverable — If a team member sends a message from an unauthorized address, that message will need to be resent after the email address has been properly authorized. Amazon does not queue or hold these messages.
• Both individual and group aliases are supported — Sellers can authorize personal email addresses as well as group email aliases, such as a shared customer service department inbox.
• Blocked senders can be reauthorized — Email addresses that were previously blocked can be switched back to approved status, and vice versa, giving sellers flexible control over team access.
• Deletions are permanent decisions — Once an internal sender's email address has been approved or blocked within the system, it cannot be deleted from the permissions list. It can only be toggled between approved and blocked status.

How Messaging Permissions Work

Amazon's Buyer-Seller Messaging permissions are managed through a dedicated page within Seller Central's messaging settings. The permissions page displays two key lists: authorized email addresses that have been granted permission to send messages to buyers, and pending or blocked email addresses that have not yet been approved or have been explicitly denied messaging access. Every outgoing buyer communication is checked against this list, and only messages originating from approved addresses are delivered. This system ensures that sellers maintain control over who within their organization can contact customers, which is important for both quality control and compliance with Amazon's communication policies.