Overview

Amazon Handmade provides a dedicated storefront for artisans to sell handcrafted, hand-altered, and upcycled products to millions of Amazon customers. Once approved to sell in the Handmade program, sellers need to understand the specific listing process, which differs from standard Amazon product listings. This guide covers everything from creating your first listing to managing your Handmade catalog effectively.

Key Points / What Sellers Need to Know

• Approval is required first — You must be accepted into the Amazon Handmade program before you can list any products. The application process verifies that your products are genuinely handmade.
• The Handmade attribute is mandatory — Every listing must include the new "Handmade" attribute indicating whether your product is handcrafted, hand-altered, hand-designed, upcycled, or repurposed. Without it, your product will not appear in the Handmade store.
• Single category restriction — Handmade products can only be listed in one category. If you have existing standard Amazon listings, you must delete them before relisting in the Handmade category.
• Multiple listing methods available — You can list products manually through Seller Central, use inventory file templates for bulk uploads, or use the Amazon Seller mobile app to add and edit listings.
• SKU reuse requires a wait period — If you delete an existing listing and want to reuse that SKU for your Handmade listing, you must wait up to 24 hours before the SKU becomes available again.

How to List Handmade Products Manually

To create a new Handmade listing, navigate to your Seller Central account and select the option to add a new product. Amazon has transitioned to a standard listing experience with a dedicated Handmade attribute, replacing the previous GUILD product types. When creating your listing, look for the "Handmade" attributes option in the left-hand navigation panel. You must specify the nature of your handmade product by selecting whether it is handcrafted, hand-altered, hand-designed, upcycled, or repurposed. Complete your listing by filling in all required information across each tab, then save and finish to publish. Note that if you see the older listing interface with previous Handmade-specific categories at the top of the screen, you should switch to the new categories view to access the updated experience.