Overview

Amazon Seller Central provides a built-in tool called "Add a Product" that allows sellers to create listings individually through an interactive web-based interface. This is the most straightforward method for listing products and is ideal for sellers who are adding a small number of items or who need precise control over each listing's details. Understanding the different listing pathways available through this tool can help sellers get their products live faster and with fewer errors.

Key Points / What Sellers Need to Know

• Three listing methods available - Sellers can match an existing catalog listing, use AI-powered pre-fill tools, or build a listing entirely from scratch, depending on whether the product already exists in Amazon's catalog.
• Accessible from the Inventory menu - The Add a Product tool is found within the Inventory drop-down menu inside your Seller Central account, making it easy to locate and use at any time.
• Matching existing listings is fastest - If your product already exists in Amazon's catalog, you can simply search for it and add your offer to the existing listing rather than creating a new one from scratch.
• AI pre-fill capabilities now available - Amazon has introduced AI-powered pre-fill features that can automatically populate listing fields, significantly reducing the time and effort needed to create new product listings.
• Best for small-volume listing - This tool is designed for adding products one at a time and works best when you have a manageable number of items to list rather than hundreds or thousands of SKUs.

How the Add a Product Tool Works

To access the tool, log into your Seller Central account and navigate to the Inventory drop-down menu, where you will find the "Add a Product" option. Once inside, Amazon presents you with several pathways for creating your listing. The first and simplest option is to search Amazon's existing catalog for your product. If you find a match, you can add your offer — including your price, condition, quantity, and shipping details — to the existing product detail page without having to enter all of the product information yourself. This is the recommended approach whenever possible because it saves time and ensures consistency across the catalog.