Overview

Listing products for Fulfillment by Amazon (FBA) is a foundational step for sellers who want Amazon to handle storage, packing, and shipping. This reference guide covers how to convert existing listings to FBA, manage FBA inventory, and avoid common pitfalls like stranded inventory. Whether you're adding your first product or migrating your entire catalog, understanding these listing mechanics is essential for smooth FBA operations.

Key Points / What Sellers Need to Know

• Switching fulfillment method — You can convert any existing listing from merchant-fulfilled to FBA directly within Manage Inventory by selecting the item and choosing the option to change it to Fulfilled by Amazon.
• Bulk or individual listing — Amazon allows sellers to add FBA products one at a time or upload product lists in bulk to create multiple listings simultaneously.
• Title requirements matter — FBA listings must comply with specific product title requirements, and failure to meet these standards can result in listing suppression or rejection.
• Dual fulfillment requires two listings — If you want to fulfill orders yourself and also offer items through FBA, you must create two separate listings, one for each fulfillment type.
• Closing vs. deleting listings — These are different actions with different consequences for your inventory, and both can lead to stranded inventory if not handled carefully.

How to Convert a Listing to FBA

The process for switching a listing to Fulfilled by Amazon is straightforward. From the Manage Inventory page in Seller Central, select the items you want to convert and use the "Action on selected" dropdown to choose the option to change them to Fulfilled by Amazon. After confirming, you'll be taken to a page where you can either simply convert the listing status or immediately begin creating a shipping plan to send inventory to Amazon's fulfillment centers. This second option is typically more efficient since your products won't be available for sale until physical inventory arrives at Amazon's warehouses. Keep in mind that converting back to merchant-fulfilled is also possible through the same dropdown menu.