Overview

Amazon Business now lets corporate buyers bundle several SKUs into a single custom‑quote request. Launched in Seller Central this month, the change reduces the back‑and‑forth that sellers previously faced when handling many individual inquiries. Sellers who serve B2B customers should care because the new workflow can cut response time, improve win rates on high‑value deals, and streamline pricing management.

Key Points

• One request, many ASINs — A buyer can include ten, twenty, or more product identifiers in a single quote, eliminating the need to send ten separate messages.
• New “Items” tab — All bundled inquiries appear under a dedicated tab on the Custom Quote page, keeping them separate from single‑item requests and easy to locate.
• Item‑by‑item pricing — Sellers may reply to each SKU individually within the same quote, allowing distinct unit prices, discounts, or terms per product.
• $10,000 minimum total — Amazon requires the combined value of the quoted items to reach at least ten thousand dollars; individual line items can be priced below that level.
• Eligibility requirement — Only sellers enrolled in the Custom Quote program can view and answer these multi‑item submissions.

How Multi‑Item Custom Quotes Work

1. Buyer submits a bundled request — A corporate customer selects several ASINs, enters desired quantities, and clicks “Request Quote.” For example, a buyer needing 500 units of a printer cartridge, 200 units of a monitor stand, and 1,000 units of a USB hub will see all three SKUs listed in one request.
2. Request lands in the “Items” tab — In Seller Central, eligible sellers navigate to the Custom Quote dashboard and click the newly added “Items” tab. The interface shows a single entry titled “Multi‑Item Quote – ID #12345” with a table of all ASINs, requested quantities, and the aggregate value.
3. Seller reviews and drafts responses — The seller can click any row to open a pricing pane for that specific SKU. They might propose $4.75 per cartridge, $12.00 per monitor stand, and $2.20 per USB hub, adding volume‑break discounts where appropriate.