Overview

Amazon shoppers make decisions primarily through visual information, with roughly 90 % of what they perceive coming from images. Because image quality directly influences click‑through rates and conversions, sellers who fully optimize every photo slot—from the primary picture to lifestyle, infographic, and video assets—stand to capture more traffic, reduce returns, and increase sales.

Key Points

• Visual dominance — Approximately nine‑tenths of a shopper’s brain processing is visual, so a strong photo can outweigh even the most detailed copy.
• Main‑image rule — Amazon mandates a pure white background and a product that fills at least 85 % of the frame; listings that obey this rule typically see click‑through rates rise by up to 20 %.
• Zoom eligibility — Images whose longest side measures 1,000 px or more trigger the zoom feature, which can lift conversion by roughly 30 % when shoppers can examine fine details.
• Lifestyle impact — Adding a secondary image that places the product in a real‑world setting can boost conversion by about 15 % compared with catalog‑style shots alone.
• Infographic advantage — A single infographic that highlights three core features can cut return rates by up to 10 % because buyers understand exactly what they are purchasing.
• Video boost — Including a 15‑ to 30‑second product video often adds 5‑10 % to sales velocity, especially for complex or high‑ticket items.

How to Optimize Amazon Listing Images

1. Create a compliant main image — Shoot the product against a seamless white backdrop and ensure it occupies roughly 85 % of the frame; for example, a stainless‑steel water bottle captured at 2,500 × 2,500 px meets Amazon’s size rule while clearly displaying the bottle’s contours.
2. Produce high‑resolution secondary shots — Capture additional angles (front, back, side) with a minimum of 1,000 px on the longest edge; a 1,200 px close‑up of a smartwatch’s display lets shoppers zoom in to read the time and menu options, reinforcing perceived quality.