Overview

Amazon restricts the Video, DVD & Blu‑ray marketplace to sellers who pass a dedicated approval workflow. The gatekeeping protects buyers and forces sellers to meet strict performance and documentation standards, making the category attractive yet demanding for anyone wanting to add physical media to their catalog.

Key Points

• Gated access — The Video, DVD & Blu‑ray segment is closed to all sellers; you must submit an application and receive Amazon’s sign‑off before any titles can be listed.
• Account health matters — Amazon reviews your Order Defect Rate, pre‑fulfillment cancel rate, and late‑shipment rate; any metric above the allowed threshold triggers an automatic denial.
• Professional plan required — Sellers operating on an Individual plan must upgrade to a Professional selling plan within 30 days of approval, or the application will be rejected.
• Invoice verification is mandatory — Amazon asks for at least three authentic purchase orders or invoices from your top suppliers; fabricated documents lead to immediate loss of selling privileges.
• Content policy compliance — Every video listing must follow Amazon’s evolving video‑content guidelines; non‑compliant titles can be removed and may result in account suspension.

How the Application Process Works

1. Check eligibility metrics — Review the Account Health dashboard; ensure your Order Defect Rate is ≤ 1 %, pre‑fulfillment cancel rate ≤ 2.5 %, and late‑shipment rate ≤ 4 %. For example, a seller with a 0.8 % ODR and 3 % cancel rate meets the criteria, while a 1.2 % ODR would block the request.
2. Upgrade to Professional (if needed) — Switch from an Individual to a Professional plan, which costs a monthly subscription fee and unlocks the ability to submit category applications. A seller who upgraded two weeks before applying avoided the 30‑day deadline.
3. Gather supplier documentation — Collect three recent invoices or purchase orders that reflect the exact titles you intend to list. For instance, an invoice showing 200 units of “The Godfather” DVD from Distributor X satisfies the requirement.