Overview

Amazon Custom allows sellers to offer personalized products where buyers can add text, select options, or upload images during the ordering process. Understanding how to retrieve and process this customization data is essential for accurately fulfilling these orders. This guide covers the three main methods sellers can use to access buyer customization details: Seller Central's Manage Orders tool, downloadable order reports, and the Selling Partner API (SP-API).

Key Points / What Sellers Need to Know

• Three access methods available — Sellers can retrieve customization data through Manage Orders in Seller Central, order report downloads, or programmatically via SP-API, depending on their technical setup and volume needs.
• Customization data includes buyer-specific details — This encompasses uploaded photos, personalized text with font and color selections, chosen product options, and pricing information tied to those customizations.
• Data is delivered in ZIP files — Regardless of the retrieval method, customization information is packaged in downloadable ZIP files containing JSON, XML, and image files depending on the customization type.
• Text-based and image-based orders use different file formats — Text and options-based customizations primarily use JSON and XML files, while image-based customizations include JPG or PNG files of the buyer's uploads or gallery selections.
• Registration is required — Sellers must have their account registered for the Amazon Custom program before they can create customizable listings or access customization order data.

Retrieving Data Through Manage Orders

The most straightforward method for accessing customization details is through Seller Central's Manage Orders tool. Sellers navigate to the Orders drop-down menu and select Manage Orders, then locate the specific order containing the customizable product. After clicking the order number, sellers expand the product details in the order contents section by clicking "view more" next to the customizable item, then select "Customization information." This page displays all buyer-provided customization details for each surface of the product and includes a download button for obtaining the ZIP file containing the complete customization data. It is worth noting that some browsers may not properly display all details on the Customization Information page, so downloading the ZIP file is often the most reliable approach.